DR.EASY Operations Team Attends AI Marketing Workshop in Hefei

September 17, 2026 | Hefei, China — On September 17, 2026, members of the DR.EASY operations team attended the “Foreign Trade AI Practical Training Course: AI Video Creation & Facebook Ad Targeting” in Hefei, China.

The workshop focused on practical applications of AI in foreign trade marketing, with sessions covering AI video production, Facebook advertising, social media content, and overseas customer outreach. For the DR.EASY operations team, the training provided an opportunity to learn about new tools and approaches that may be useful in day-to-day digital marketing work.

Learning More About AI Video Creation

AI-assisted video production was one of the main topics covered during the training. The DR.EASY operations team looked at how AI tools can support different stages of the content creation process, including script development, editing, and the production of short-form marketing content.

For businesses working with international customers, creating fresh visual content on a regular basis can require considerable time and coordination. The training introduced practical ways to simplify some of these tasks and gave the team new ideas for making content production more flexible.

DR.EASY operations team members participating in the AI marketing training session in Hefei.

Understanding Facebook Advertising

The workshop also covered the basic structure and operation of Facebook advertising. Key focus areas included:

• Business Manager Setup: Learning how advertising accounts and operational permissions can be organized and managed.
• Audience Targeting & Delivery: Understanding how audience targeting and campaign delivery can be used to reach relevant international audiences.
• Inquiry Conversion: Learning how advertising campaigns can be connected with inquiry generation and how campaign performance can be reviewed.

Exploring More Efficient Content Workflows

Another part of the training focused on social media content and the use of AI to reduce repetitive work. The team explored content creation for platforms including Facebook, Instagram, and TikTok, along with different ways AI tools can support everyday content production.

For an international B2B business, social media content can give potential customers another way to learn about a company, its products, and its capabilities before starting a business conversation. The training gave the DR.EASY operations team several practical ideas to consider when planning future content and digital marketing activities.

Bringing New Ideas Back to Daily Operations

The value of the training goes beyond learning individual AI tools. The DR.EASY operations team will consider which of the methods introduced during the workshop are suitable for its existing content and marketing workflows.

This may include using AI to assist with content preparation, exploring new approaches to social media communication, and improving the efficiency of repetitive tasks. Any new tools will be evaluated based on their practical value and suitability for DR.EASY's day-to-day operations.

Looking Ahead

AI is becoming an increasingly useful part of digital marketing and foreign trade. New tools and applications are also continuing to emerge, making ongoing learning an important part of keeping up with changes in the industry.

DR.EASY will continue to follow these developments, test practical applications, and strengthen its digital capabilities through ongoing learning and experience. By improving its approach to content creation, social media communication, and overseas customer outreach, DR.EASY aims to build stronger connections with customers and partners across global markets.

Looking to learn more about DR.EASY and our household care manufacturing solutions? Visit our Products Page or Contact Us to connect with our team.