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A case study on automotive wet wipes OEM development for a Canadian and U.S. retail group
| Client | Canadian & U.S. Retail Group |
| Industry | Multi-Category Retail & Automotive Care |
| Client Type | Retailer |
| Target Markets | Canada & United States |
| Project Type | Automotive Wet Wipes OEM |
| Initial Cooperation | 2017 |
| Product Format | Canister / Bucket Wet Wipes |
| Current Annual Sales | Approximately USD 100,000 |
| Cooperation Status | Continuous repeat orders since 2017 |
In 2017, a Canadian and U.S. retail group was looking for a supplier for a new range of automotive wet wipes.
The project came to DR.EASY through a domestic trading company that found the factory's information at the Canton Fair. The customer was planning to sell the products through retail channels in Canada and the United States and was looking for a canister-format solution.
The planned range included glass wipes, protectant wipes, leather wipes, and multi-purpose wipes. The customer also needed help with the formulas, wipe material, and packaging rather than simply purchasing an existing product.
The customer needed a factory that could handle both production and product development. Experience with overseas orders was also important because the finished products would be sold in North America.
This meant that the project involved more than putting a private label on an existing wet wipe. The formula, material, packaging, and intended use all had to be discussed during development.
A standard automotive wipes formula was not enough for the project. The formula had to be reviewed according to the customer's requirements and the intended market.
Canadian VOC requirements were taken into consideration during development. Some raw materials were also evaluated and adjusted as the formula was being developed.
The customer had already specified the nonwoven substrate. DR.EASY therefore had to work with the requested material while developing the liquid formula for the different applications.
The packaging was another part of the project. Although the products covered different uses, they needed to look like one product range on the shelf.
DR.EASY worked with the customer on the formula, raw materials, nonwoven substrate, and canister packaging during the development stage.
The team first reviewed the customer's requirements and the intended applications of each wipe. Technical information related to the target market was also reviewed, including Canadian VOC requirements.
Selected raw materials were evaluated during the formulation process and adjusted where needed. The goal was to arrive at formulas suited to the four intended applications rather than use exactly the same formula across the range.
The final range covered four common automotive care applications:
| Product | Main Application |
|---|---|
| Automotive Glass Wipes | For cleaning automotive glass surfaces and achieving a clear, streak-free finish |
| Automotive Protectant Wipes | For automotive interior surface care and protectant applications |
| Automotive Leather Wipes | For cleaning and conditioning automotive leather surfaces and interior trim |
| Automotive Multi-Purpose Wipes | For general cleaning across a range of automotive interior surfaces |
The customer specified the nonwoven material for the wipes. DR.EASY used the requested substrate in the product development process and adjusted the liquid formulation around the material and its intended use.
This was particularly important because the four products were designed for different automotive surfaces. The substrate and liquid had to be considered together rather than developed separately.
The four products used the same basic canister format, with different lid colors and design details used to separate the product types. This gave the range a consistent appearance while making the individual applications easier to identify.
Bronze lid design for the automotive leather care product.
Red lid design for the automotive protectant product.
Light blue lid design for the automotive glass cleaning product.
Dark blue lid design for general automotive cleaning.
The products were completed and entered the market toward the end of 2017. The customer continued to place orders after the initial production, and the cooperation has continued since then.
Initial cooperation
Repeat orders and continued supply
Current annual sales
Glass, protectant, leather, and multi-purpose wipes
What started as a product development project in 2017 became an ongoing supply relationship. The customer has continued to source the automotive wet wipes from DR.EASY through repeat orders.
2017 — Initial Introduction
A domestic trading company contacted DR.EASY after coming across the factory's information at the Canton Fair.
2017 — Product Development
DR.EASY began developing a canister-format automotive wet wipes range for the North American market.
2017 — Formula Development
The team reviewed the customer's requirements, considered Canadian VOC requirements, and evaluated selected raw materials for the formulas.
Late 2017 — Market Launch
The automotive wet wipes range entered the market.
2017–Present — Ongoing Orders
The customer has continued placing repeat orders. Current annual sales from the project are approximately USD 100,000.
The customer has highlighted DR.EASY's execution and the smooth communication throughout the cooperation, and has indicated plans to continue working with the factory.
The formulas were developed around the customer's product requirements and intended market rather than using one standard formula for every wipe.
Selected raw materials were reviewed and adjusted during development as the formulas were refined.
The customer's specified nonwoven substrate was incorporated into the product development process.
One automotive wipes project covered glass, protectant, leather, and multi-purpose applications within the same product range.
The project has remained active since 2017, with repeat orders continuing after the initial launch.
For this automotive wet wipes project, DR.EASY was involved from formula development through material selection and packaging. The customer had its own requirements for the nonwoven substrate, while the four products needed different formulas for their intended applications.
The products entered the North American market in late 2017, and the customer has continued placing orders since the initial launch. Current annual sales from the project are approximately USD 100,000.
The case is a practical example of how an automotive wet wipes OEM project can develop from an initial product request into a long-term supply relationship.
Looking for an OEM supplier for automotive wet wipes? DR.EASY can work with your requirements for formula, wipe material, canister packaging, and private label production.
If you are developing automotive wet wipes for North America or another international market, contact our team to discuss your project.
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